from the mercurynews.com
I think this is an interesting take on the future of one of the most well know Internet properties that has yet to monetize.
Every day, more than 80 million videos are viewed on YouTube, the Internet’s latest instant phenomenon that is an online diary for the digital generation.
That’s some 2.4 billion clicked-on videos every month — postings that range from a teenager bemoaning her parents who won’t let her go hiking with her boyfriend to U.S. soldiers capturing scenes of combat in Iraq.
But can YouTube make money from these millions of mouse clicks? Is there a business plan that ensures the 1 1/2-year-old San Mateo start-up is not just another Silicon Valley one-click wonder?
The answer is critical to numerous start-ups jostling to position themselves at this new Internet intersection of social networking and entertainment driven by the ever-changing online behavior of young people.
Those that survive will have to find the right balance between the free expression of users, prevention of the illegal proliferation of copyrighted content and appeal to advertisers — while not alienating users like Allen Jiang, who can vaporize in an Internet minute.
Despite becoming a cultural force, the young company is just beginning to unveil a strategy to make money off a growing audience accustomed to getting what it wants online for free. That’s why subscriptions, pay-per-view videos or pay-to-upload videos are not part of YouTube’s business plan.
But advertising? It’ll have to be done just right.
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